Get $5,000 to $50,000 of life insurance coverage

Gerber Life Grow-Up® Plan

Your Personalized Quote

1 Monthly premium reflects discount for paying via automatic monthly payments from your checking or savings account

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What is the Grow-Up® Plan?

The Grow-Up® Plan is whole life insurance for children that provides financial protection, builds cash value and can guarantee life insurance coverage for a lifetime. The life insurance policy is affordable and is recommended by 91% of reviewers. 

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Grow-Up® Plan Benefits

Get $5,000 to $50,000 of life insurance coverage

  • Parents, grandparents and permanent legal guardians may apply when children are 14 days to 14 years old.*

  • Lock in an affordable premium that will never increase.

Build cash value and get double the coverage

  • As long as premiums are paid, your Grow-Up® Plan accumulates cash value.

  • Coverage doubles during age 18 automatically – a $10,000 policy becomes $20,000 – with no increase in cost.

Guaranteed coverage for life

  • Lifelong insurance protection as an adult, regardless of future health or occupation.

  • Option to keep the policy as an adult and can purchase additional coverage, at our standard adult rates, regardless of future health or occupation.

Parents have enough to worry about. See how a children’s whole life insurance policy can bring more peace of mind.

The Gerber Life Grow-Up® Plan is an ideal way to plan for your child’s future.

Kids need life insurance, too, even though they’re not bringing home paychecks. Find out why!

Gerber Life Grow-Up® Plan FAQs

What kind of insurance does the Grow-Up® Plan provide?

The Grow-Up® Plan is a whole life insurance policy for a child that builds cash value. You’re the policy owner until your child reaches age 21. At that time, your child becomes the policy owner and is guaranteed lifelong insurance protection, as long as premiums are paid. Plus your child has the option to buy additional coverage as an adult, regardless of health or occupation.

What is Cash Value?

Each time you make a monthly premium payment for your child’s Grow-Up® Plan, Gerber Life sets aside a small amount of that money. Over time, this becomes the cash value of your policy. This money is available for you to borrow if you ever have the need for ready cash. As an adult, your child will have the option to turn in the policy and receive the available cash value. Click here to learn more about cash value.

How much are the premiums for the Grow-Up® Plan?

The cost of a Grow-Up® Plan varies based on the amount of coverage you choose, your child’s age at the time of your application, and the state where you live. Scroll below to get a free quote instantly.

Gerber Life Grow-Up® Plan Reviews

Read reviews of the Grow-Up® Plan directly from the people who know it the best: our customers!

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Our simple application only takes minutes to complete.

2. Tell Us About Your Child

Answer a few questions about your child.

3. Enter Your Contact Information

Provide a few details about yourself and your application is done!